Boucheron Ma Jolie

Boucheron, the jeweller of precious time, reinvents the jewelry watch exclusively for women. A timepiece in Boucheron’s very latest jewellery line: the Ma Jolie watch draws its inspiration from the codes of Fifties glamour and femininity. It evokes days when beauty meant sophistication and dazzle, and sensuality meant power of seduction with plenty of drama. Today, many women covet a return to a light and assumed femininity, searching for a simple, refined aesthetic.

On either side of the small round case, illuminated with diamonds and reminiscent of a dainty powder compact, two delicate and precious-looking powder puffs twirl. The delicately sculpted bracelet links overlap as to elegantly embrace even the most slender wrist. And finally, the jeweller’s clasp discreetly disappears, creating the impression that the item is crafted from a single piece.

The fine pink gold, carefully worked on, clearly expresses a form of sensuality that only needs to come in contact with skin to shimmer fully, with all its warm glints, and exalt the charm of the woman who wears it. The delicate creation highlights Boucheron’s perfect mastery of different setting techniques used to enhance every single gem: the diamonds are grain-set on the case and link, and bezel-set on the corollas.

Under the iridescent mother-of-pearl dial, enriched with four diamond indexes, lies a quartz movement perfectly adapted to the watch’s feminine dimensions. In a tribute to the olden days’ dainty gestures, the time is adjusted through the case back thanks to a tiny key.

Technical details

Quartz movement with push-button on the back case for time setting

Plain gold version:
Case: 18 carats pink gold of 18 mm diameter, set with diamonds
Dial: white mother-of-pearl and diamond indexes.
Bracelet: pink gold, tie and « powder puff » set with diamonds

Satin version:
Case: 18 carats pink gold of 18 mm diameter
Dial: White mother-of-pearl and diamond indexes
Strap: Pink gold tie and « powder puff » set with diamonds, white brushed satin strap on pink gold pin buckle

Other features
Crystal: sapphire crystal
Water-resistance: up to 30 meters (3 ATM)

Model variations
(WA012501): Ma Jolie in pink gold and diamonds
(WA012504): Ma Jolie in pink gold, diamonds, and white satin

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