Active, independent and explorative, the woman of today is a rich, captivating blend. In touch with her dynamic time, she is equally at ease in sporty outdoor settings or quiet moments indoors, on her own or busy with friends. The new Certina DS First Lady is a tribute to this free femininity, a sporty chronograph of great style in a warm, rose-tinted PVD finish that blends expressivity and charm in perfect measures.
Irresistibly modern, it also brings a distinctly classical note with a gorgeous, graceful counterpoint of shiny black ceramic accents on both bezel and crown tip. Originality and rose-coloured passion in one unique model, sure to please the dynamic woman of today.
Certina has always drawn an important part of its inspiration from the very essence of womanhood. Since 1888, its many ladies’ models stay in touch with the aesthetic currents of the day, breaking distinctive new ground at every turn. The new DS First Lady reasserts this important tradition, a founding principle at the well-known Swiss brand, in accord with the most tantalizing and latest trends. It is dynamic, elegant and free, full of radiant charisma and chic.
The DS First Lady reveals its passionate character in an undeniable sport-classical style. Gracious yet decisive, it captivates with its blend of originality and contrasting design elements, true to cutting-edge fashion. The bright PVD rose 316L stainless steel case is smartly equipped with a toothed bezel in matching PVD inlayed with ceramic, with white numerals on a black background to mark five-minute increments. The tip of the crown is adorned with an additional touch of brilliant ceramic, for a complementary touch that is at once visually powerful and technically original.
The chrono counters and their delicate rose hairline rims reinforce the sporty, technical feel of this new timepiece while keeping it gently feminine, in a composition which includes matching PVD rose hands and 12 gorgeous pyramid-shaped indexes around an uncluttered dial with a black background. Short white indicators delightfully mark minutes between each tiny pyramid, while a date window outlined in white adds a further rhythmic touch to this clear face, at the four-o’clock position.
The exquisite PVD rose case exudes sportiness throughout, with generous and uncompromising chrono-function pushbuttons next to a central protected crown, and polished horns leading into a black rubber strap equipped with a butterfly clasp. The overall feel of the new DS First Lady is one of exceptional harmony and uncompromising design conviction, at once sporty and elegant, dynamic, bold yet feminine, with just a touch of danger in its rose and black dress. It is of course equipped with Certina’s famous DS Double Security protection system and sapphire crystal, and is water resistant to 100 m.
A three-hand model is also available, with a small-second counter at the six-o’clock position, for an original and slightly dressier look, and the chronograph version can also be obtained with a white dial and PVD rose hands and indexes, and equipped with a white rubber strap.
Chronograph: Quartz, ETA 251.471, H, M, Small-Second, Date, 30-min., 60-sec., with ADD/Split Functions
Three-hand model: Quartz, ETA G15.211, H, M, Small-Second, Date
Polished PVD Rose 316L stainless steel with inlayed ceramic bezel
Water resistance: 100 meters
Crystal: Sapphire crystal
Crown: Protected crown with black ceramic trim on tip
Black rubber strap with butterfly clasp
Specificity: DS (Double Security)
C014.217.37.051.00, black Chronograph
C014.217.37.011.00, white Chronograph
Three-hand model with Small-second, white or black colour
Chronograph, CHF 695.-
Three-hand model, CHF 595.-