This year, Bulgari expresses the unsurpassed talent that is the brand’s mark of distinction with Serpenti, unveiling a watch that forgoes the conventional in favour of originality, which is both an elegant ornamental jewel and a masterpiece of the goldsmith’s art. A creation that transcends epochs. That takes its cue from the innovative sources of beauty so dear to Bulgari, reinterpreted through an entirely holistic approach and an essential stylistic vision.
Serpenti celebrates the fusion of the snake with the Tubogas bracelet, the two iconic values that distinguish Bulgari. The form of the reptile, the symbol of eternal youth and immortality in mythological creatures, has been an integral part of the Italian jewellery universe since time immemorial and has regularly featured in the most prestigious of Bulgari’s creations over the decades.
Bulgari continues to reinterpret its creative language according to a vision that is constantly renewed, masterfully combining the whole spectrum of artisan techniques – from jewellery to enamel, from the goldsmith’s art to watchmaking – to give form to the timeless figure of the snake.
True to the label’s iconic style, the expression of the aesthetic codes that have long guided the Italian jeweller, Serpenti reincarnates the essence itself of the values that make Bulgari one of the rare and authentically creative luxury brands.
Wrapped sensually yet playfully around the wrist, the Tubogas bracelet designed by Bulgari in the 1950s is still a unique piece today. The aesthetic signature and patient craftsmanship is an attestation to the brand’s rich wellspring of expertise, a close secret to which it alone holds the key. The pink gold strands – measuring five metres when wrapped once around the wrist or 10 metres for the double Serpenti – are the fruit of a long succession of preparatory and moulding processes before the final assemblage, using a procedure known exclusively to Bulgari.
A precious reference to the sinuous snake, the body of this exceptional strap extends naturally from the case of the watch, whose bezel is encrusted with 38 diamonds (0.29 cts) highlighted by the subtle contrast of the black opaline dial with satiné soleil decoration and the pink rubellite cabochon set in the crown.
Swiss quartz movement customised for Bulgari, Calibre B033
Frequency: 32,768 Hz
Double strap in 18 ct pink gold
Moulded and polished case in 18 ct pink gold, bezel encrusted with brilliant-cut diamonds (0.29 cts).
Crown in 18 ct pink gold set with a rubellite cabochon.
Scratch-resistant and anti-refractory sapphire crystal glass.
Black opaline guilloché dial with satiné soleil finishing, gold-plated indicators and Roman numerals.