Just in time for the most important watch fair, the Baselworld, Germany based watch brand MeisterSinger sharpened its profile and presents itself in a complete new look.
But the brand remained true to itself and its basic principles. Calmness and composure which are radiated by MeisterSinger’s single-hand watches are attracting many people especially in these days. In an environment where everything supposedly has to be done faster and more precisely, a MeisterSinger enjoys with a look on the watch a moment of calmness and deceleration.
MeisterSinger’s philosophy attracts more and more friends all over the world; this is why MeisterSinger adjusted its corporate design. Together with the internationally renowned marketing agency BBDO, MeisterSinger created a corporate design emphasising the circle as the most important design element in MeisterSinger watches. The new look is modern but also a reminiscence to traditional forms of time measurement. MeisterSinger: The UR Uhr!
MeisterSinger also presents at the Baselworld 2010 next to its portfolio exclusively in white and ivory the limited edition MeisterSinger pocket-watch.
With 2×150 pieces, the MeisterSinger pocket-watch is going to be a desired object for aficionados who always wanted to form time more individually than others.
Furthermore, MeisterSinger connects with its new model PANGEA the requirements of a modern watch with the philosophy of decelerated time measurement. The latest member of the MeisterSinger family convinces with a, for a MeisterSinger unusual, flat design. The PANGAEA can be ordered as of now with the colours white, ivory, sun shape cut black, sun shape cut blue and sun shape cut chocolate.
But also the MeisterSinger classic watch, the N° 01, let’s call it the “Ur Uhr par excellence”, presents itself at the Baselworld in a new attractive colour. The sun shape cut chocolate also heralds a new era of configuration for the N° 01: the sapphire crystal convex and closed bottom.
The MeisterSinger N° 03 shows its dark face at the Baselworld. Dressed in black with red gold design elements, elegance and calm emanation are combined to a perfect composition. The smallest of all MeisterSinger watches, the CARELIA, shows with its new writing how simple elegance can be transformed to the point: time becomes the most wonderful pastime in the world at the wearer’s wrist.
