Gebson is a Neuchâtel based luxury watch brand founded in 2007. It is part of the Geb Group Ltd that belongs to a family renowned since three generations for its most complex watch cases. The idea to create an independent brand emerged from several private clients and collectors who asked for exceptional and highly emotional timepieces.

The sales of these über-premium wristwatches – either unique pieces or limited editions of a maximum of 8 watches – mainly occur between the brand and its exclusive customers, without intermediaries. The brand launched their first wrist watch collection on Saturday June 6, 2009.

Gebson’s creations gather local artistic references, cultural symbolisms, and historical traditions. For its first collection, the brand has drawn inspiration from the Chinese culture with its more than 5000 years of history.

Mixing the ancestral crafting techniques of “champlevé” enamel (a gold dial plate engraved by hand and decorated with enamel) or of enamel painting with highly skilled gem setting techniques (diamonds, sapphires, garnets, and other coloured precious gems) and different precious materials (white gold, rose gold), these timepieces, moved by Swiss automatic movements, are made to seduce art lovers who aspire to carry a mechanical wristwatch made in the purest Swiss watch-making traditions.

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