It was in 1934 that the watchmaker Mido (Swatch Group) first launched its Multifort collection. This was the age of the streamline design trend in the United States, taking its inspiration from aerodynamic styling especially in the use of steel for manufacturing purposes for trains, airplanes but also objects of everyday use. Back to the roots of this collection, Mido commemorates the 75th jubilee of the Multifort by designing new models paying tribute to this streamline period of the last century.
Every age has its own challenges and innovations. The launch of streamlined styling shortly after the birth of industrial design in 1929 was a major turning point in product creation. From now on the focus was on aerodynamic lines and pragmatic ergonomics, while making extensive use of steel and material treatments which enabled certain natural constraints to be mastered and aesthetic standards met. Led by Georges Schaeren, the engineers and technicians at Mido developed the Multifort in 1934.
Dependable, robust and resistant with real allure, these qualities made it a reference for rigour and high standards as soon as it was launched on the . That is why GIs were only too happy to sport this watch, some even going so far as to express their great satisfaction in fine handwritten letters addressed to the company’s head office. These can still be seen in the Mido archives today.
The new Multifort, and more particularly its chronograph model featuring an ETA Valjoux 7750 movement with many refined details and subtle features, clearly confirms the watchmaker’s liking for that age. With a diameter of 44 mm, a thickness of 14.50 mm and water-resistance to 100 m, the new Multifort is immediately defined as a significant model. But it is also a model which sets great store by aesthetic quality.
Under the sapphire crystal, thedial with its Geneva stripes or wave pattern decoration explores the concept of streamlining. The work done by the Mido design department is clearly visible in its highly successful evocation of the huge plates of steel fitted on the sides of US locomotives. Their fixing rivets are also recalled by the indexes on this watch and the use of applied chapters to mark the quarters. The refined use of Super-LumiNova enables the time to be seen clearly on the dial even after nightfall.
Lovers of luxury watchmaking will also enjoy the opportunity to admire the magic of a self-winding movement manufactured to the highest standards through the mineral crystal fitted on the case back. They will also surely appreciate the oscillating weight with its Geneva stripes decoration, the blued screws and finely circular grained bridges.
Mechanical chronograph movement with automatic or manual winding. Mido calibre 1320 (based on ETA Valjoux 7750), 13 1/4’’’ Æ30.00 mm, height 7.90 mm, 25 jewels, 28,800 A/H, INCABLOC and NIVACOURBE shock-absorbers, gilt GLUCYDUR balance, ANACHRON balance-spring, NIVAFLEX NM main. Top and finely decorated movement with blued screws, circular-gained bars, oscillating weight with Geneva stripes and engraved Mido logo. Power reserve 48 hours. Adjusted on 5 different positions for a high accuracy
HMs + Chrono + Day + Date
Watch: hour and minute hands. Small second indicator at 9 o’clock
Chrono: 60 second counter from centre, 30 minute counter at 12 o’clock and 12 hour counter at 6 o’clock
Day and date at 3 o’clock
Stainless steel 316L (DINX2CrNiMO 17 14 3), 2 parts, scratch-resistant sapphire crystal, screwed crown and caseback, transparent case back to see the fine decorated and top movement, 8-digit engraved serial number, water-resistant up to 100 meters.
Genuine calf leather strap with crocodile look and stainless steel folding clasp
Geneva stripes, indexes with Super-Luminova®
Hands: Hour and minute hands with Super-Luminova® for easy reading under water and at night