Mido New Belluna Line for Women

In a spirit of respect for the Mido philosophy and its maxim a mark of true design, the Swiss watchmaker creates the new Belluna line. To attract all those women who love to combine style and quality, Belluna takes its inspiration from the charms of the Art Deco style allied to the technical features which today’s attentive clientele demands.

Mido, which celebrated its 90th anniversary in 2008, aims to endow its collections with a timeless elegance inherited from the greatest human achievements. The timepieces made by the Swiss brand give their owners the benefit of inestimable loyalty, far removed from the vagaries of fashion and ephemeral trends.

Art Deco and the 1930s: an exhilarating period and an incredibly creative artistic movement which made its mark on the century and retains its great power of seduction even today. The dynamism and decorative richness of this epoch were the brilliant source of inspiration for the creation of Mido’s new Belluna line.In those roaring years, women were liberated and laid claim to their independence, while displaying a style which left a lasting mark on society. The Belluna model is a true reflection of that state of mind: with its distinctive elegance and brilliance, it attracts the eye and fascinates all those women who are looking for a watch of exceptional quality in an eminently feminine setting.

The steel case, with a diameter of 33 mm, surrounds a delicate dial in azure mother of pearl which is reminiscent of the sun’s rays shining on the windows of the Chrysler Building, one of the foremost art deco symbols. A strap in genuine blued leather with a folding clasp turns this feminine line into a jewellery watch – perfect for wear at the smartest evening event.

Women who take a keen interest in the craft of watchmaking will discover with real pleasure the details which give this model its specific character. The indexes are enhanced by twelve diamonds (representing a total of 0.030 carats) sparkling behind a scratch-resistant sapphire crystal. On the dial two half-moon shaped windows reveal the date at 3 o’clock and the day at 9 o’clock. A transparent screwed case back allows the decorated self-winding movement and the engraved Mido logo to be admired. A screw-down crown with guaranteed water-resistance up to 100 m round off the outstanding character of this Belluna model.

Technical details
Movement
Automatic ETA 2678, 7¾ ’’’, Ø17.20 mm, height: 4.80 mm, 25 jewels, 28,800 A/H, INCABLOC and NIVACOURBE shock-absorber, NIVAFLEX NO mainspring, NIVAROX II balance spring. Decorated oscillating weight and engraved Mido logo. Function HMSDD. 38 hours power reserve.

Case
Stainless steel 316L (DIN X2CrNiMo 17 14 3), 3 parts, scratch-resistant sapphire crystal, screwed crown and case back, transparent case back to see the finely elaborate and decorated movement, 8 digit engraved serial number, water-resistant up to 100 meters.

Strap
Genuine calf leather strap with crocodile look and stainless steel folding clasp.

Dial
Day at 9 pm and date at 3 pm, mother of pearl with 12 diamonds Top Wesselton – VS-SI, cut 8/8, 0.03 ct, beveled indexes individually applied.
Hands: Diamond polished and beveled.

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