Unveiled at the Millionaire Fair Amsterdam in 2008, the 1911 TEKTON “AFC Ajax” is a symbol of partnership between the Swiss Luxury watch brand EBEL and the traditional football-club AFC Ajax. This was the very first time the 1911 TEKTON “AFC Ajax” , a spectacular timepiece has shown to the public.

Exclusively introduced at the Millionaire Fair Amsterdam, before the official launch in spring 2009, the first 15 watches of the only 150 pieces worldwide limited chronograph are offered for sale. Gassan Diamonds is the first retailer in Holland to distribute this special edition. The premiere of the 1911 TEKTON „AFC Ajax“ at the Millionaire Fair Amsterdam marks the beginning of the partnership between EBEL and the AFC Ajax as “Official Timing Partner”.

The new model is issued in a limited edition within the “1911 TEKTON” and was developed in close cooperation with representatives from AFC Ajax and Gassan Diamonds President Benno Leeser. The 1911 TEKTON “AFC Ajax” promises sporty elegance. The timepiece includes actively the club-colors red and white in its design: one will not only find the colors of Ajax within the red flange of the white dial but also on the red chronograph seconds and minute pointer. Framed between two small white stripes the index at 12 o’clock shows a parallel with the typical Ajax-jersey.

EBEL has powerfully expressed its deep and lasting commitment to football by developing a proprietary movement specifically designed for this sport, since it keeps effective track of football match time. This exclusive chronograph movement was developed by EBEL watchmakers and is assembled and tested in-house in its La Chaux-de-Fonds workshops.

Designed to measure match half times and code-named “245” standing for 2 times 45 minutes, it even indicates extra time where required. The oversized 45 minute counter at 12 o’clock on the watch dials serves to read off elapsed time, while the disk at 6 o’clock indicates the hours in periods of 45 minutes. Doubtless the most distinctive feature of all is the signature football-shaped oscillating weight, personalized with the club logo of AFC Ajax and numbered according to the limited edition.