Casio has released the DW-5000SL Spike Lee signature G-SHOCK watch, named after the movie director who has come to symbolize U.S. street culture. The new watch is the latest to join the G-SHOCK family of shock-resistant watches, which has been especially popular with young people.
Casio’s first G-SHOCK went on sale in 1983. The year 2008 marks the 25th anniversary of its debut, and Casio is celebrating by releasing commemorative models and holding festive events all around the world.
As part of the celebration, in February of this year Casio signed a collaboration contract with Spike Lee, who is an avid fan of G-SHOCK watches.
Since then, Casio has undertaken several innovative promotions, including producing an in-store promotional video, directed by Spike Lee himself, commemorating the 25th anniversary of the G-SHOCK.
The DW-5000SL, the Spike Lee signature model, was designed in collaboration with Spike Lee, the very symbol of street culture, as a must-have G-SHOCK watch for everyone down with street fashion. Expressing the “shocking” concept of a “watch that can’t be broken,” the design is based on the original DW-5000 model.
Turning on the EL backlight emits a green light that outlines the logo mark for Spike Lee’s film production company. Moreover, Spike Lee’s signature is engraved on the back of the case. It also comes with an exclusive packing box suitable for a special model.
Model: Casio G-SHOCK DW-5000SL
1/100 second units (after 1 hour, shifts to 1-sec units), 24-hour calculation, splits
Set unit of 1 second, maximum 24 hours, measuring unit of 1 second, auto repeat
Alarm Multi alarm, hourly time signal
12/24-hour format, full auto-calendar
EL backlight with afterglow, flash alert (flashes with buzzer that sounds for alarm, hourly time signal, and countdown timer time up alarm)
Approx. Battery Life
2 years on CR2016
Size of Case/Total Weight
48.9mm x 42.8mm x 13.5mm / 78g